Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side monitoring as a means to boost their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce additional costs, it can result in higher accuracy and even more trusted information
Pixel monitoring uses a piece of code to register conversions on your web site. It's simple to establish and much less vulnerable to ad blockers.
1. More precise data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser personal privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection actions. This provides more accurate data and a more complete picture of user journeys across networks.
In addition, this type of tracking permits businesses to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to abide by different data laws. It's also a lot much less at risk to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Better control over information.
Server-side monitoring enables companies to collect and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make even more educated marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these limitations and provide exact, constant data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies seeking to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data payloads prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems e-commerce affiliate marketing software progressively change just how they deal with cookies. As an example, in iphone 14, Safari will only provide first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that occurred outside of your internet site.
Additionally, server-side monitoring enables you to capture individual data straight on your own web servers. This eliminates reliance on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's server what occasions to record. This information is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small piece of code on your page to gather information from users.
4. Less complicated to implement
Server-side monitoring is a data collection process that takes place on the site's very own server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it lowers the scope of data monitoring and gives companies extra control over transmission, making it typically a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make sure conformity with privacy guidelines such as GDPR. In addition, it also avoids the monitoring constraints imposed by browsers and ad blockers.